The Ben Cohen StandUp Foundation http://www.standupfoundation.com The world’s first foundation dedicated to anti-bullying Mon, 21 Apr 2014 18:53:46 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Channel Your Superhero in the 2nd SuperCon Fun Run Benefiting StandUp http://www.standupfoundation.com/standup-news/channel-your-superhero-in-the-2nd-supercon-fun-run-benefiting-standup/ http://www.standupfoundation.com/standup-news/channel-your-superhero-in-the-2nd-supercon-fun-run-benefiting-standup/#comments Mon, 21 Apr 2014 18:53:06 +0000 alison http://www.standupfoundation.com/?p=2215 Channel your superhero for a day in the 2nd SuperCon Fun Run
Calling upon all superheroes to dress up and take a stand against the bullying

Atlanta, GA; April 21, 2014: All ages will be showing their true superhero colors once again in the SuperCon Fun Run in an attempt to help stop bullying, at Piedmont Park in Atlanta at 9 am on Saturday, May 10th.

SuperCon Fun Run has teamed up with the Ben Cohen StandUp Foundation again this year to raise funds and awareness of bullying, as well as give everyone a chance to be a superhero for a day and run, jump, dance or even fly their way through the 5k natural terrain trail.

Established by two young women, driven by a vision to create the world of understanding and kindness, Laura Burchfield and Lynn Lilly have put on their thinking caps and their superhero costumes and have come up with the event that will bring everyone together, regardless of the age, background or demographics.

Last year, the organizers of SuperCon Fun Run were more than impressed with the turnout of 2,100+ people who came to support the movement, have a bit of fun and help us to raise a donation of $3,200 for TheBen Cohen StandUp Foundation.

“The amount of people that came out last year just to support the cause was inspiring.”-said the co-creator of SuperCon Fun Run, Laura Burchfield. “We had a lot of first time runners that came knowing that they wouldn’t be judged or have to compete against anyone and could just have a fun day supporting such an important cause.”

SuperCon Fun Run 2014
SuperCon Fun Run 2014
This year, all participants, superheroes and their sidekicks alike, will have an opportunity to enjoy a post race party, hosted by DJ Tom Sullivan, after the non-competitive family-friendly fun run. SuperCon Fun Run organizers have prepared a bunch of fun activities for the youngest ones as well, bringing in the all-time favorites, face painters and balloon artists. Hungry superheroes will get the chance to grab a snack from the food truck, and the most creative superheroes will have an opportunity to participate in the costume contest and have the opportunity to win some great prizes.

But that’s not all. SuperCon Fun Run organizers have made sure that there are plenty of giveaways and product samples available to everyone. To top it all off, all superheroes will get the chance to put down their well wishes, positive quotes and encouraging messages on the Wall of Empowerment sponsored by Binders. Last year’s wall will be on display for everyone to read and enjoy motivational messages that superheroes made in 2013.

To find out more about what SuperCon Fun Run has in store for May 10th, please visit their official website www.supercon5k.com or their Facebook page www.facebook.com/superconfunrun.

Discover your inner hero and help us to beat last years donation by registering at
http://www.active.com/atlanta-ga/running/races/supercon-fun-run-2014.

For more details regarding the SuperCon Fun Run sponsorship opportunities, media and to get the answers to your questions please contact Laura Burchfield at 770-262-3245, supercon5k@gmail.com or PO Box 18542 Atlanta, GA 31126.

Who are the SuperCon Fun Runners?

Everyone eager to show their creativity and humanity is more than welcome to join us in the attempt to bring the awareness to the growing issue of youth bullying and the long-term effects it has as well as raise funds with The Ben Cohen StandUpFoundation to support the people and programs who do real world work to put an end to it all.

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StandUp Foundation Celebrates Third Anniversary with Award of 50th Grant http://www.standupfoundation.com/standup-news/standup-foundation-celebrates-third-anniversary-with-award-of-50th-grant/ http://www.standupfoundation.com/standup-news/standup-foundation-celebrates-third-anniversary-with-award-of-50th-grant/#comments Mon, 31 Mar 2014 10:00:48 +0000 alison http://www.standupfoundation.com/?p=2173

Ben Cohen and StandUp Foundation Celebrate Third Anniversary with Award of 50th Grant

World’s First Anti-Bullying Foundation Making Real-World Impact in US and UK

ATLANTA and LONDON (March 31, 2014) – The Ben Cohen StandUp Foundation, the world’s first anti-bullying foundation, today announced it has issued its 50th grant, coinciding with the organization’s third anniversary. The Foundation is a registered 501c3 grant-making non-profit in the United States and a registered charity in the United Kingdom. The 50 grants have been given across both countries.

“We are absolutely thrilled to have reached this important milestone so quickly in our history,” said Ben Cohen, MBE, founder and chairman of the Foundation. “Our mission is to raise awareness of the long-term, damaging effects of bullying, and to fund those doing real-world work to stop it. I feel like we are making real progress, thanks to those who support our work.”

The Foundation is funded through individual donations, corporate support and a share of income from the StandUp commercial brand. The commercial brand, which is the largest contributor to the Foundation, distributes products created in partnership with consumer favorites, such as Kiehl’s Since 1851 and Nike.

Income to the Foundation to-date totals $890,000 (US and UK). Grants given total $358,000, including distributed and committed amounts as of March 2014. These figures do not include $200,000 in funds the Foundation manages and administers on behalf of the LGBT Sports Coalition, which are generated through sales of Nike’s #BETRUE brand.

“Our early days required a good deal of investment to build the structures and processes of an international Foundation. Now, we are able to give more of every dollar, which is our key metric of success. With startup expenses behind us, the Foundation operates very efficiently today, and 100 percent of our staff are volunteers,” said Alison Doerfler, executive director of the Foundation.

“Partnerships between non-profits and for-profit ventures are increasingly important and powerful in creating sustainable funding models to bring about social change,” said Patrick T. Davis, chief executive officer of Ben Cohen Worldwide, which manages the StandUp brand. “Knowing that the work is doing good in the world makes the intense efforts of coming to market worth it.”

The 50 grants that have been issued to the following organizations, some of which have received multiple awards during the past three years can be found here.

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StandUp & LGBT Sports Coalition Awards $68K in Grants http://www.standupfoundation.com/standup-news/standup-lgbt-sports-coalition-awards-68k-in-grants/ http://www.standupfoundation.com/standup-news/standup-lgbt-sports-coalition-awards-68k-in-grants/#comments Wed, 05 Feb 2014 09:14:28 +0000 alison http://www.standupfoundation.com/?p=2036 LGBT Sports Coalition awards $68K in grants
Proceeds from Nike’s #BeTrue campaign put to work funding five new projects

LOS ANGELES (Jan. 30, 2014) – The LGBT Sports Coalition last week officially awarded grants to five projects aimed at ending anti-LGBT bias in sports by 2016. Last year the Coalition received $200,000 in funding from the proceeds of Nike’s #BeTrue campaign with the commitment that the money would fund projects created jointly by Coalition members.

Each of the awarded projects aims at a different corner of the sports world, from coaches in women’s
sports to high school basketball players:

• Seeking Common Ground: LGBT & Religion Think Tank. Led by the NCAA Office of Inclusion, this think tank will bring together leaders from the LGBT and religious communities in collegiate sports to discuss common ground and bridge-building between the two communities. Project partners include: Br{ache The Silence, NCLR and Pat Griffin
• College Sports Index. Led by Campus Pride, this index will create benchmarks for collegiate athletic and recreation programs to build more LGBT-inclusive environments and will help athletes better select colleges fit for them. Project partners are GO! Athletes, NIRSA, Sue Rankin, NCLR and Pat Griffin.
• Statewide K-12 Coaches and Athletic Director Training. Led by the GLSEN Sports Project: Changing The Game, this project is a pilot program for statewide trainings of coaches and athletic director associations on LGBT issues from intra-team dating to homophobic language. Other project partners are AAPHERD and Pat Griffin.
• Youth Leadership Conference. Led by You Can Play and coach Anthony Nicodemo, this project will create an LGBT-focused youth leadership conference for high school basketball players and coaches in the New York City area. Project partner is GO! Athletes.
• Coaches Corner Web site. Led by Br{ache The Silence, this Web site will be a valuable resource for coaches and administrators in women’s sports to address anti-LGBT bias. Project partners: NCAA Office of Inclusion, Kirk Walker, Sue Rankin, Pat Griffin, Sherri Murrell, AAPHERD and NCLR.

“As the fiscal sponsor and a founding member of the LGBT Sports Coalition, we are thrilled to have
awarded the first round of grants last week in Chicago,” said Ben Cohen StandUp Foundation executive director Alison Doerfler. “The opportunity for collaboration and strategic programming through this like-minded group of individuals and organizations is a model for others. Nike’s ability to invest in the work of this group sets the stage for critical work all in the name of improving the acceptance of LGBT athletes at all levels of sports. We are honored to serve as the financial agent for this change, as it complements our own work and the investments we make to raise awareness and funds to combat bullying and bias in sports.”

Robert McGarry, senior director of education and youth programs at GLSEN, looks forward to taking the newly funded coaches and AD training to all 50 states. “One of the best ways to develop knowledge and skills of school-based coaches around creating safe, inclusive sports spaces is to build the capacity of organizations already responsible for their professional development,” McGarry said. “Working with a state athletic association and districts within that state, this grant provides the opportunity to develop and implement a program with that aim, and then take it to scale in all 50 states.”

About the LGBT Sports Coalition
The coalition is an association of organizations and individuals committed to ending anti-LGBT bias in sports by 2016. It was formalized at the LGBT Sports Summit in Portland, Ore., in June 2013. Coalition member organizations include Women’s Sports Foundation, NIRSA: Leaders in Collegiate Recreation, AAHPERD, Federation of Gay Games, Campus Pride, Br{ache The Silence, Athlete Ally, NCAA Office of Inclusion, GO! Athletes, GLAAD, National Center for Lesbian Rights, It Gets Better Project, Equality Coaching Alliance, You Can Play, Outsports, GLSEN, & Ben Cohen StandUp Foundation. Individual members include Anthony Nicodemo, Chris Mosier, Stephanie Wheeler, Laurie Priest, Jeff Sheng, Sherri Murrell, Kirk Walker, Christina Kahrl, Sue Rankin, Kye Allums, Erin Buzuvis & Pat Griffin.

LGBT Sports Coalition media contacts
Christina Kahrl
773-391-8520
ckahrl9@gmail.com
Cyd Zeigler
323-841-8293
cydzeiglerjr@gmail.com

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StandUp Foundation Announces U.K. Grants http://www.standupfoundation.com/standup-news/standup-foundation-announces-u-k-grants/ http://www.standupfoundation.com/standup-news/standup-foundation-announces-u-k-grants/#comments Fri, 17 Jan 2014 13:45:06 +0000 alison http://www.standupfoundation.com/?p=2014

LONDON (January 16, 2014) – The Ben Cohen StandUp Foundation today announced the latest round of 2013 grants in the U.K. The Board of the U.K. Charity is proud to share the following organizations have been added to the list of grantees:

  • BeatBullying, London, UK
  • Close House Projects, West Midlands, UK
  • Leicester Lesbian Gay Bisexual & Transgender Centre, Leicester, UK
  • Northleigh House School, Warwickshire, UK
  • Safety Centre, Milton Keynes, UK
  • A full listing of these programs, as well as others that have received support from the Foundation, can be found here.

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    StandUp Foundation Announces U.S. Grants http://www.standupfoundation.com/standup-news/standup-foundation-announces-u-s-grants-2/ http://www.standupfoundation.com/standup-news/standup-foundation-announces-u-s-grants-2/#comments Fri, 03 Jan 2014 19:10:52 +0000 alison http://www.standupfoundation.com/?p=1993

    ATLANTA (January 3, 2014) – The Ben Cohen StandUp Foundation today announced the latest round of 2013 grants in the U.S. The Executive Committee of the Board is proud to share the following organizations have been added to the list of grantees:

  • Adolescent Counseling Services, Palo Alto, CA
  • Ben Speaks Louder Than Words, Medway, MA
  • B.R.A.V.E. Society, Carmichael, CA
  • Erik Bohne-Pace Memorial Foundation, Crestwood, IL
  • GENaustin, Austin, TX
  • Hofstra University, Center for Civic Engagement, Hempstead, NY
  • The Humanity Project, Dania Beach, FL
  • Mental Health Association of Connecticut, West Hartford, CT
  • St. Bonaventure University, St. Bonaventure, NY
  • Step by Step, Charleston, WV
  • Up2Us, New York, NY
  • A full listing of these programs, as well as others that have received support from the Foundation, can be found here.

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    StandUp Partners with Up2Us To Prevent Bullying In Youth Sports http://www.standupfoundation.com/standup-news/standup-partners-with-up2us-to-prevent-bullying-in-youth-sports/ http://www.standupfoundation.com/standup-news/standup-partners-with-up2us-to-prevent-bullying-in-youth-sports/#comments Mon, 25 Nov 2013 16:49:19 +0000 alison http://www.standupfoundation.com/?p=1936 NEW YORK CITY— (November 25, 2013) – Up2Us, a national not-for-profit organization leading the movement to promote sports as the solution to the critical challenges facing America’s youth announced a partnership with the Ben Cohen StandUp Foundation. The StandUp Foundation awarded Up2Us with a grant to develop Making Sports A Safe Place, a co-branded bullying-prevention program, which will be piloted in early 2014. The grant will enable Up2Us to develop the Safe Space Toolkit, a set of proven strategies and activities to help coaches address bullying issues as well as provide LGBT-sensitive training in a sports context.

    According to recent studies, bullying affects nearly one in three American schoolchildren in grades six through twelve. Despite the potential of sports programs to increase the social support among youth, many experience sports as a further isolating negative interaction. Research shows that a significant amount of bullying takes place in sports changing rooms before and after practice. Such experiences have the power to negate positive aspects of sports participation and indelibly harm victims of bullying. Up2Us and the StandUp Foundation are committed to addressing these conditions by providing coaches with the training and the tools they need to help create a safe and inclusive environment for all youth who play sports.

    Up2Us will incorporate the Safe Space Toolkit in its national Coach Across America (CAA) program, where every year young men and women volunteer to serve as coach-mentors to youth in underserved communities. Up2Us’ practical, evidence-based approach to developing the Safe Space Toolkit will integrate the lessons learned from training thousands of coaches to prioritize youth development and inclusion as well as draw on the best practices of its network of more than 700 sports-based youth development organizations.

    “Coaches are a powerful untapped resource when it comes to preventing bullying,” commented Megan Bartlett director at the Up2Us Center, which will be leading the efforts in developing the Safe Space Toolkit. “With the right tools and training coaches can instill inclusive values, help kids build positive relationships with their team and create a culture where all kids are valued and feel a sense of belonging.” .

    Making Sports A Safe Space will include:

  • Co-branded Safe Space Toolkit – Creating a physically and emotionally safe space for youth is one of the primary responsibilities of a sport-based youth development coach. The Safe Space Toolkit will provide coaches with a set of strategies and activities to help them create an open and accepting team culture for all youth, prevent bullying by fostering positive peer relationships and develop meaningful relationships with all youth regardless of race, gender or sexual orientation
  • Pilot Trainings Using Safe Space Toolkit – Up2Us will deliver 2 pilot trainings for members of the Coach Across America program as part of their 4-day national training institutes in New York and Los Angeles in January of 2014
  • Evaluation – Up2Us and StandUp will conduct evaluation of the toolkit, the trainings and the impact of this project on creating sustainable change in youth sports
  • Billy Bean, former major league baseball player and Vice Chairman of the Ben Cohen StandUp Foundation, will be involved in the launch of the pilot trainings. He commented, “My dream is to help end this social epidemic called bullying that so many kids are subjected to each and every day in locker rooms and on playing fields.” He added, “I believe we are nearing that moment in time when athletes lead the way as role models for fairness once again. I am thrilled that StandUp is funding the important work Up2Us is doing to help make that dream a reality.”

  • Bullying Infographic with link
  • Click here to learn more about Up2Us’ Coach Across America program.
  • About Up2Us
    Established in 2009, Up2Us (www.up2us.org) is leading a national movement to advance sports as a solution to the critical challenges facing today’s youth, including childhood obesity, academic failure and youth violence. Up2Us accomplishes its mission by uniting more than 700 sports programs that provide life skills development to this nation’s most vulnerable youth. In 2010, Up2Us launched Coach Across America (CAA) to provide its member organizations with well-trained, highly effective coaches. CAA is the first national program that challenges young adults to give back to their communities through a year of service as coach-mentors. This year, CAA is placing more than 400 coach-mentors nationwide, reaching 50,000 children. Up2Us is supported by Mercedes-Benz USA, the Laureus Sport for Good Foundation USA, Nike Inc., the Corporation for National and Community Service and the U.S. Department of Justice.

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    Barclays Hosts Fundraising for the Ben Cohen StandUp Foundation http://www.standupfoundation.com/uncategorized/barclays-hosts-fundraising-for-the-ben-cohen-standup-foundation/ http://www.standupfoundation.com/uncategorized/barclays-hosts-fundraising-for-the-ben-cohen-standup-foundation/#comments Wed, 30 Oct 2013 21:38:12 +0000 Lise Beynon http://www.standupfoundation.com/?p=1911 On Thursday, October 24, 2013, Barclays LGBT employee network sponsored a magnificent fundraising dinner for the second year running for the benefit of the Ben Cohen StandUp Foundation UK Charity at the 5-star Corinthia Hotel in London.

    Creating a jovial and relaxed atmosphere, guests were treated to a reception and music by a jazz trio from the Royal College of Music.

    The evening was successfully initiated and smoothly steered throughout by John Inverdale, radio and television broadcaster.

    Paul Chapman (Barclays Managing Director and Spectrum’s Executive Sponsor) delivered a moving introduction, followed by a presentation on the aims and objectives of the Ben Cohen StandUp Foundation and a description of the projects that the monies raised would support.

    After dinner, John conducted a ‘fireside chat’ on the theme of Inspired Greatness with featured guests Marc Woods (GB Swimmer and Winner of 12 Paralympic medals from 5 Games), Anne Panter (GB women’s hockey Olympic bronze medallist) and Ben Cohen, MBE (England Rugby World Cup champion).

    Toward the end of the evening, Auctioneer Chris Mills facilitated competitive bidding on prizes such as a coaching session with Ben for a local rugby team or school, to a four ball with Ben at Wentworth, to a Dance Masterclass with Kristina Rihanoff and Ben Cohen!

    The success of the event was dependent on the support of so many amazing people, enabling the event to raise significant funds to help the StandUp Foundation deliver its message and support anti-bullying organisations in the UK.

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    StandUp Teams Up with Kiehl’s Since 1851 for Anti-Bullying Month http://www.standupfoundation.com/uncategorized/standup-teams-up-with-kiehls-since-1851-for-anti-bullying-month/ http://www.standupfoundation.com/uncategorized/standup-teams-up-with-kiehls-since-1851-for-anti-bullying-month/#comments Mon, 07 Oct 2013 16:52:36 +0000 alison http://www.standupfoundation.com/?p=1889 Ben Cohen StandUp Foundation Teams Up with Kiehl’s Since 1851 for Anti-Bullying Month

    StandUp Sport Essentials Kit features Kiehl’s adventure-tested line; Profits to help fund anti-bullying work and grants

    ATLANTA and NEW YORK (October 3, 2013) – The Ben Cohen StandUp Foundation, the world’s first anti-bullying foundation, today announced that it has teamed up with Kiehl’s Since 1851 to raise awareness of bullying and contribute funding to help prevent it.

    The two organizations are promoting the StandUp Sport Essentials kit, featuring Kiehl’s adventure-tested line of men’s skincare favorites, with proceeds going to the Foundation. The kit is available exclusively through the shop at www.standupfoundation.com during the month of October, which is National Bullying Awareness Month.

    Ben Cohen and Chris Salgardo, President of Kiehl's Since 1851

    Ben Cohen and Chris Salgardo, President of Kiehl’s Since 1851

    “This is a perfect partnership for us, as children’s well-being is a key philanthropic focus for Kiehl’s, along with protecting the environment, and HIV/AIDS education, prevention and research. By joining forces with StandUp, consumers can now protect their skin and help protect children across the United States,” says Chris Salgardo, President, Kiehl’s USA.

    Each StandUp Sport Essentials kit retails for $68.50 and contains a selection of Kiehl’s Cross-Terrain All-In-One Refueling Wash (8.0 oz.), Cross-Terrain UV Skin Protector SPF 50 Sunscreen (1.4 oz.), and Facial Fuel Energizing Moisture Treatment For Men (2.5oz.). Each sale supports anti-bullying work and grants, with 100% of profits going to the Foundation.

    Limited Edition StandUp Sports Essentials Kiehl's Kit

    Limited Edition StandUp Sports Essentials Kiehl’s Kit

    Ben Cohen, chairman of the Foundation said, “These are my personal favorites, and I use them everyday when training or exercising. I want to share them with others who enjoy sports, believe in sportsmanship and care about helping those who are bullied.”

    About The Ben Cohen StandUp Foundation
    The Ben Cohen StandUp Foundation is the world’s first anti-bullying foundation. It was founded in 2011 by rugby World Cup champion Ben Cohen, MBE. The Foundation’s mission is to raise awareness of the long-term, damaging effects of bullying and to raise funds to support those doing real-world work to stop it. The Foundation is funded, in part, through a social-commercial business model that unlocks profits to fuel donations. Learn more at www.standupfoundation.com.

    About Kiehl’s Since 1851
    Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and advanced through the generations. In addition to Kiehl’s freestanding stores nationwide, Kiehl’s products are available at www.Kiehls.com, by mail order at 1-800-KIEHLS-2 as well as through select specialty retailers worldwide.

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    StandUp’s Very Own Champ on Strictly Come Dancing http://www.standupfoundation.com/standup-news/standups-very-own-champ-on-strictly/ http://www.standupfoundation.com/standup-news/standups-very-own-champ-on-strictly/#comments Tue, 10 Sep 2013 12:33:27 +0000 Lise Beynon http://www.standupfoundation.com/?p=1844 We are so happy to finally be able to announce what our very own Ben Cohen will be doing over the next few months to raise the profile of our worthy cause! Can you guess? 

    Yes!!!!  He’ll be ballroom dancing live on the BBC’s infamous Strictly Come Dancing series!

    Despite his understandable trepidation about being able to substitute a rugby “side step” with a dance “quick’ step,” the team at StandUp is confident that he is going to be fabulous.

    You can keep up with the professional dancers live online and on social media at http://www.bbc.co.uk/programmes/b03b4sqk/live.

    If you live in the UK, please vote at every chance you have to keep him on the show and the StandUp anti-bullying message in the public eye in the UK. 

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    Ben Cohen Joins Kiehl’s CEO on 2013 LifeRide http://www.standupfoundation.com/uncategorized/ben-cohen-joins-kiehls-ceo-on-2013-liferide/ http://www.standupfoundation.com/uncategorized/ben-cohen-joins-kiehls-ceo-on-2013-liferide/#comments Mon, 19 Aug 2013 18:07:42 +0000 alison http://www.standupfoundation.com/?p=1814 amfAR GLOBAL FUNDRAISING CHAIRMAN, SHARON STONE, ACCEPTS $150,000 DONATION FROM KIEHL’S SINCE 1851

    Kiehl's Annual #LifeRide

    Kiehl’s Annual #LifeRide

    NEW YORK, August 2013 – Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, celebrates its continued partnership with amfAR, The Foundation for AIDS Research, via the fourth annual Kiehl’s LifeRide for amfAR.

    With the mission to heighten awareness, and raise funds for amfAR, the company embarked on a charity motorcycle ride, from July 31 – August 8, 2013, through the Pacific Northwest.

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    Inspired by Kiehl’s history with motorcycles, spirit of adventure, and philanthropic heritage, the ride was led by Chris Salgardo, President, Kiehl’s USA and Kevin Robert Frost, amfAR CEO. Ben joined fellow motorcycle enthusiasts in this fight against HIV/AIDS, including actors John Corbett, Gilles Marini, Kurt Yaeger and Teddy Sears.

    To celebrate the LifeRide finale on August 8th, amfAR’s Global Fundraising Chairman, Sharon Stone, attended and accepted the $150,000 donation to amfAR at The Grove in Los Angeles. The event also featured performances by Kelis and music by Spinderella. In addition to the group of LifeRiders, Tricia Helfer and Katee Sackhoff rode motorcycles to partake in the festivities, and Brigitte Nielsen, Donal Logue and Mo McRae attended with family members.

    The complimentary festival was open to the public, featuring art installations, photo booths, airbrush tattoo stations and children’s activities.

    Kiehl’s customers nationwide can STILL join the fight against HIV/AIDS:

    • LIMITED EDITION PRODUCT TO BENEFIT amfAR: In celebration of LifeRide, Kiehl’s has introduced a Limited Edition Ultimate Strength Hand Salve, a new, jumbo size of the company’s classic formula and customer favorite. 100% of Kiehl’s net proceeds from the sale of this product, up to $25,000, will benefit amfAR. Available in a specially designed 7.8.oz size, it is adorned with a red cap. It is $28.50 at Kiehl’s retail stores and specialty store partners nationwide, and at Kiehls.com/LifeRide.

    • DONATE IN STORE AND ONLINE: Visit any Kiehl’s retail store or Kiehls.com/LifeRide to donate directly to the cause.

    Key partners for the ride include Harley-Davidson Authorized Rentals, the world’s largest provider of motorcycle rentals, and Delta Air Lines, which serves more than 160 million customers each year. Additional support is provided by Dreamworks Studios, Les Ateliers Ruby Helmets and Belstaff.

    HIV/AIDS awareness has long been at the forefront of Kiehl’s philanthropic efforts, and through partnerships with organizations like amfAR, as well as the Magic Johnson AIDS Foundation and YouthAIDS, Kiehl’s has proudly donated more than $2,500,000 for the cause.

    To find out more about LifeRide and get involved in the fight against HIV/AIDS, please visit www.Kiehls.com/LifeRide.

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